UGC Community #144

The best way to answer 'What are your UGC rates?' + 8 new UGC jobs

May 13, 2026

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📧 UGC Community #144 | May 13, 2026

You nailed the pitch, stayed consistent with your follow-ups, and the brand finally asked the magic question: "Send over your rates." This is the make-or-break moment where most creators stumble and lose the deal entirely. Today, we’re showing you exactly how to structure your pricing to maximize both your win rate and your total deal value.

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[THE DEEP DIVE]:

The 3-Tier Proposal: How to Stop Losing Deals Over Price

Pricing isn’t just a number; it’s a strategic negotiation. When a brand asks for your rates, they aren't just looking for a price tag—they are looking for a reason to say "yes." If you respond with a single, rigid figure, you aren't selling; you’re gambling. You’re betting your entire paycheck on a single data point that might not align with their internal budget or quarterly goals. To move from a "freelancer" to a "partner," you have to stop presenting costs and start presenting options that prioritize their ROI while protecting your time.

Closing the deal requires a shift from passive quoting to active sales psychology. By moving away from the "flat rate" model, you remove the friction of the "No" and replace it with the empowerment of "Which one?" Using a multi-tiered approach allows you to anchor your value high while creating a low-barrier entry point for newer brands. Here is how to implement the 3-tier proposal system to ensure you never leave money on the table or lose a lead to a "binary" pricing trap.

1. Escape the "Yes/No" Trap

Most creators make a fatal mistake when asked for rates: they reply with a single flat price (e.g., "$250 per video"). This forces the brand into a binary "Yes/No" choice. If that single number is slightly above their current budget, the answer is "No," and the conversation instantly dies. To close more deals, you need to use sales psychology to shift the client's mindset from "Do we want to hire this creator?" to "Which of these packages do we want to buy?"

2. The "Good, Better, Best" Framework

To eliminate the "Yes/No" trap, never send just one rate. Instead, present three distinct packages to strategically guide the brand's decision:

* The "Tester" (Low Risk): Your foot-in-the-door package for hesitant brands. Deliverable: 1 UGC Video (1 hook, 1 CTA). Strategy: Keep the price highly accessible, but strip away all the extras (no raw footage, standard delivery time). The Vibe: "Let's date before we marry."

* The "Growth" (The Sweet Spot): The package you actually want them to buy. Deliverable: 3 UGC Videos (testing different angles/hooks) + 3-month Usage Rights. Strategy: Price this so it feels like a no-brainer upgrade. If the Tester is $250, make this $600 so they instantly save $150. The Vibe: "This is the standard for professional results."

* The "Scale" (The Anchor): Your premium, all-in package. Deliverable: 5 Videos + Raw Footage + Whitelisting (Ad Access). Strategy: Price this high. If they take it, you get an amazing payday—but its primary job is to make the Growth bundle look incredible.

3. Leverage the Anchor Effect

The true power of the 3-tier proposal relies on the "Anchor Effect." By putting the premium "Scale" package right next to your standard offering, you anchor the buyer's expectations to a higher overall price point. Even if the brand has no intention of buying the most expensive option, its mere presence makes the middle "Growth" bundle look like an absolute bargain.

4. Strategic Scripting

How you present these tiers matters just as much as what's inside them. When you send your rates via email or generate a quote using tools like HoneyBook or Notion, lead the conversation with a strong close. Copy and paste this exact script:

"Thanks for the interest! Based on your goals for Q2, I’ve put together three options to help you get the best results:

- The Tester: 1 Video - $[Price]

- The Growth Bundle (Best Value): 3 Videos + Usage Rights - $[Price]

- The Scale Package: 5 Videos + Raw Footage + Ads - $[Price]

Which of these looks like the best fit for your current budget?"

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[PRO TIP OF THE WEEK]

The "Sweet Spot" Highlight

When building your 3-tier pricing layout in a media kit or proposal tool like Canva, visually highlight the middle "Growth" package with a bold "Best Value" tag or a highlighted border. This subtle design tweak naturally draws the client's eye straight to the sweet spot you actually want them to buy.

The Creator Suite

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🎭 'Comedic Social Media Video' - Shoots May 15 in Industry City, Brooklyn, New York.. Seeking two actors for a short, comedic social media video for a brand's organic TikTok feed.

Details: Seeking two actors for a short, comedic social media video for a brand's organic TikTok feed.

💰 Pay: Not listed

📍 Location: Industry City, Brooklyn, New York

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👨 Twitter job post - Jackgonzohart. A fast-moving UGC opportunity is available for 8-10 male creators with a budget of $300-$500 and potential for a retainer.

Details: A fast-moving UGC opportunity is available for 8-10 male creators with a budget of $300-$500 and potential for a retainer.

💰 Pay: $300-$500 budget, retainer + increased rate for top performers

📍 Location: Remote

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🍳 Twitter job post - medicalcaretech. Seeking cooking influencers on all social platforms to promote a mobile app that generates recipes from photos of ingredients.

Details: Seeking cooking influencers on all social platforms to promote a mobile app that generates recipes from photos of ingredients.

💰 Pay: Not listed

📍 Location: Remote

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💊 'UGC Women Supplement Brand TikTok Videos' (LeeFar US) - Shoots at 129 W 27th St studio, New York, NY. Dates TBC. Note: Each session is 4 hours, and creators typically sign up for one session per week based on availability. Shoots everyday (including weekends). A fast-growing wellness brand is looking for fun, confident, in-person UGC creators to produce TikTok-style content for their products in a Midtown studio.

Details: A fast-growing wellness brand is looking for fun, confident, in-person UGC creators to produce TikTok-style content for their products in a Midtown studio.

💰 Pay: Not listed

📍 Location: New York, NY

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🏥 'Healthcare Brand Final Expense UGC' (BMG360) - Shoots remotely. All content to be submitted by May 21.. Seeking talent for three 30-second UGC clips for a healthcare brand, focusing on testimonials for final expense insurance.

Details: Seeking talent for three 30-second UGC clips for a healthcare brand, focusing on testimonials for final expense insurance.

💰 Pay: Not listed

📍 Location: Washington Square Park, NYC

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🌭 'Hot Dog Eater' (Growthcurve) - Films remotely.. Seeking a content creator who loves eating hot dogs to film themselves eating and explaining the features of an app.

Details: Seeking a content creator who loves eating hot dogs to film themselves eating and explaining the features of an app.

💰 Pay: Not listed

📍 Location: Remote

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✨ 'GLP-1 Wellness Ad, Female Actors' (203 Media) - Shoots May 14 (afternoon) in Washington Square Park, NYC. Exact arrival times TBA.. Casting four plus-sized women for a body-positive digital ad promoting a GLP-1 and wellness platform.

Details: Casting four plus-sized women for a body-positive digital ad promoting a GLP-1 and wellness platform.

💰 Pay: Not listed

📍 Location: Remote (Australia)

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🧘‍♀️ 'UGC 'Bold' Menopause Campaign' (Blitz Media) - Records remotely.. A UK wellness brand is seeking a creator for a new video campaign focusing on rarely discussed aspects of menopause and post-menopause.

Details: A UK wellness brand is seeking a creator for a new video campaign focusing on rarely discussed aspects of menopause and post-menopause.

💰 Pay: Not listed

📍 Location: Remote